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Thursday, April 14, 2011

Optimize Your WordPress Blog for Search Engines

Many bloggers opt for PSD to WordPress conversion for creating blogs as having a WordPress blog entails various benefits. WordPress acts as an efficient CMS allowing bloggers to easily deal with a large amount of content. However it is also essential to optimize the blog to boost search ranking and attract relevant traffic.

Here we are going to mention some useful SEO tips that can help your WordPress blog perform better in search results.

Select the SEO friendly theme for your blog

This is the basic thing which must be done and there are several such themes available also. Select the one which suits the requirement and offers SEO friendly features.

Sitemap helps, so use it

Using a Sitemap is an effective way to guide search engines in finding the relevant information and thus speed up the indexing process.

Change the Permalinks Settings

The default link structure of WordPress will not serve any SEO purpose but if one customizes the Permalinks Settings, it becomes easy to get titles of the post in the URL itself. This helps in placing the keywords right in the URL structure.

Use appropriate and targeted keywords in Titles

Now that we have seen that Titles can be placed in the URL also, it is a good idea to make Titles containing the targeted keywords which are relevant also. This helps getting ranked by search engines.

Write effective Meta tags

As Meta Tags describes the content of the page, it is beneficial from SEO point of view to write Tags that contain targeted keywords and phrases.

Internal Linking

If a post has relevancy to another post in the blog, it is beneficial to provide an internal link which directs the users to that post. Internal Linking within the blog helps in improving search engine rankings.

Image Optimization with ALT Tags

Effective ALT tags must be written for Images in the blog as it helps search engines to understand the images. Also from the accessibility point of view, it is important to have Alt tags for Images.

Use SEO Plug-in

There are several plug-ins available that perform SEO functions effectively but All in One SEO Pack offers the best solution as it automatically carries out various important tasks such as Meta tag generation, Title optimization, etc.

Finally, Pay utmost attention to Content

The quality of the posts on your Blog determines its success, therefore it is extremely important to write content which is relevant for the users and satisfies them. It should contain the right keywords and compel the readers to visit your blog again. Also it is essential to present the users with fresh content every time they come to your blog.

These tips will help one carry out Search Engine Optimization for WordPress Blog and avail the benefits in terms of better ranking and exposure.


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