Newcomers to online marketing, or "newbies," sometimes jump in the deep end without a plan or strategy. Their enthusiasm is great, but without a step-by-step strategy, they may end up treading water and getting nowhere. Here are some common mistakes to avoid if you're just starting out:
Poor follow-up - Lead follow-up is one of the most important keys to online marketing success. Every new lead you get should have an instant follow-up. Leads that get no response should still have a follow-up schedule. Employ an email autoresponder that will automatically follow up with a list of prospects. You can simply compose a pre-written message or two that the autoresponder will send out periodically. This leaves you free to continue your online efforts and other administrative tasks.
Giving up too early - Cultivating an online business, like any other business, takes time. Many newbies have high expectations of earning "$20,000 a week!" and give up when they only see minimal returns after a month or two. Remember, persistence and is the key to actually achieving your financial goals.
Falling for get rich quick schemes - If you are hiring someone to set up your business, understand that a legitimate online marketing company would never guarantee that you will make large sums of money. There are no guarantees. A legitimate company is obligated to work on your behalf to present your business to customers in the best possible light.
Poor commitment - Many online marketers are gung-ho at first, but spend little time actually doing work. Instead they watch TV, read books, do housework - anything to avoid real work. This is a sure set up for failure. For online marketers just starting out who have a full-time job, spend 2 to 4 hours at the least working on your online business. As stated, the key is persistence. Doing 1 hour per day of consistent marketing is more effective than a 10-hour marathon of marketing once a month.
One of the best ways to avoid these mistakes is to have resource guide or a mentor to guide you around common obstacles. This could save you money that would be lost through years of trial and error. There are not shortcuts to having a successful online business, but there are express trains. An online business can be a great way to make extra money and even make a lucrative living. However, you must have the correct mindset before you begin and learn to avoid newbie mistakes.
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