Just like a restaurant, the design of your blog will greatly affect the degree of success that you can achieve. Case in point, if a restaurant has an open toilet in the middle of the dining floor, I don't think a lot of people will patronize the business. That may sound too exaggerated but it shows clearly how a terrible design will turn off your visitors and surely lose potential sales and profits. While most free blog sites already come with a standard design which can prevent you from doing epic mistakes as illustrated above, this overly simple structure can also act as a deterrent. To make your site a financial success, you need to know how to design a blog effectively.
Having the perfect design for your blog will mean that you haven't wasted all your marketing efforts. You've worked hard enough as it is to get traffic to your site, you might as well work as hard to keep them in, and eventually, convince them to do business with you. If you fail to capture their interest with a good first impression, it's no surprise that you won't get a second chance to do it again.
When people search for answers on how to design a blog, one of the best ideas is to avoid having a bare design yet don't get it too cluttered, especially if it will make the page too long to load. Studies have shown that most browsers would leave a site and never go back again if it takes more than 4 seconds to fully load. If you want to have highly interactive features in your site, yet you don't want to make the home page too large for it to load slowly, you should then just put links to these features and have a creative method to promote that feature for browsers to follow it.
Organization is the key on how to design a blog. Let your browsers find what they need easily. Categorize your blogs using various tags and you can even cross categorize them. List these categories as well as all your posts. You can also put links to your social network accounts. To capture leads you can add to your design an opt-in form. This would be best placed at the top of your home page.
For profit generating, you can add a design on your sidebars where you have a list of your products or the services you offer. You can even add thumbnail images so your visitors have a quick glimpse of the products you sell. You can also sell ad space but make sure that they won't take too much of the attention away from your blogs which is your closer for the deals that you want to make.
Essentially, you need to keep it clean and professional looking. Even with banner ads and AdWords, it shouldn't crowd the space for your content. Give them ample space in between to avoid confusing and disorienting your browser.
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