When a static site goes up, it may attract search engine interest initially. But unless you change content on it frequently, it will grow "stale." A blog complements the goals of website owners who are best served by a static website. Professionals in the medical field, contractors, and service providers often fall into this group. It's okay to build a static site, but you need to think of ways to keep your message fresh.
1) A blog adds the new content search engines like.
Search engines thrive on unique, original content, and blogs are the easiest way to add content to your site without having to know anything about html. Plug-ins like WordPress simplify the process of adding content to your site. All you need to learn is how to use the blog interface. Coding occurs in the background.
2) Each blog post affects the accumulated PageRank of your website.
The Google algorithm may increase your PageRank as you add pages to your website, or it may decrease PageRank. The way a blog prevents this is simple. It encourages backlinks to your site. It is also an opportunity for you to link to specific pages in your website that offer the service or product discussed in your blog. Those internal links are also helpful for PageRank.
3) Your blogs expand your ability to target keywords naturally.
A blog title can target specific long-tail keyword phrases. You can only focus on a few keywords on each page of your website. You don't face this limitation as you add blogs.
4) Your blog establishes you as a unique voice within your niche.
Your blog helps you establish brand. Every one of us has a unique way of approaching the world. Having a blog is an opportunity to present a unique understanding of your particular niche.
5) Your blog can position you as an industry expert.
It can take time, but blogging within your industry or niche is a powerful tool in positioning yourself as someone who truly understands your field. Not only can a blog establish you as a unique voice. It can establish you as one of the leading experts in your field.
6) Blog posts may appear in search results.
Because your blog titles may match a search very closely, your blogs may appear in search results. If your post delivers on what the title promised, you may develop a loyal following. You may also bring prospects into your sales funnel.
7) Blogs can compete with article marketing.
Many article sites require a minimum of 400 words. Your blog can be far shorter and still act as a marketing tool.
Your blog gives you a place where you can publish brief announcements about different things going on with your business. You aren't limited by Twitter's 140 character limit, though you can tweet your post using Twitters url shortener. But you aren't facing 400 words either.
8) Blogs can be leveraged in social media.
Twitter has become its own search engine, so tweet your blog using the hashtag symbol # followed by keywords. For example, if your blog is on SEO, use #SEO in your tweet.
You can also use your blog to grow your social media connections through invitations to follow your business on Twitter, Facebook, LinkedIn, etc.
9) Blogs build community.
Because a blog is often niche oriented, adding a business blog where you engage with existing and potential customers builds relationships. People feel like they are getting to know you, even if they know they will never meet you in person.
If your blog also engages fellow experts in your genre, it accomplishes several goals at once. It helps to build connections. It confirms your expertise within your genre. And it creates the opportunity for you to learn things you've overlooked.
A blog is a virtual networking opportunity. That's another opportunity to strengthen and grow your business.
10) A blog that starts attracting a lot of traffic could become a source of income.
Google AdWords is a common option. You've probably seen Google ads at the top of some blogs you have visited. As long as these aren't placed where they become an irritating obstruction to reading your blog, they can bring passive income into your business.
PayPerPost (PPP) is another type of blog marketing strategy where you can register your blog, letting advertisers know you are interested in writing posts for that genre. The advertiser and you negotiate a price and then you submit your blog posts to the advertiser. Payment is handled via PayPal.
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